The median 2023 Audi S4 in the Canadian market sits at $49,985. That's your anchor. Pay much above it and you'd want a clear reason, like unusually low kilometres or a loaded spec.
Most of these land in a tight window: $48,880 to $50,869. Under two grand separates the typical low from the typical high, which tells you the market has already settled on what this car is worth. A listing pushing past $51k is asking you to pay a premium that the broader market isn't backing up.
What that tight range means for you
A narrow spread is good news if you're negotiating. When the typical range is this compact, there's less room for a seller to hide an inflated number behind "rare" or "one of a kind." Use the $49,985 median as your opening reference and let anything above the $50,869 line justify itself.
The median car here has about 49,433 km on it. So when you're comparing listings, that's the mileage a typical asking price assumes. A car well under that number carries some real value; one well over it should come in below the median, not at it.
Over the last 90 days we flagged 3 deals on this model year. Not a flood, but enough to show cars do come to market at prices worth acting on. If you know the median and the ceiling, you'll recognize one of those when it shows up.
Numbers reflect live listings across Canada over the last 90 days, filtered for outliers. Data as of . Prices in CAD.