The 2019 Audi S4 sits at a median of $31,144 in the Canadian market right now, with most cars landing between $27,175 and $36,596. That $9,400 spread is the number to keep in your head. Anything under $27K is either a high-kilometre car or one worth a hard look. Anything over $36K needs to justify itself.
Median odometer reading is 117,236 km, so treat that as the baseline this pricing is built on. A car well below that mileage earns a spot toward the top of the range. One well above it should be closer to the floor.
How the trims stack up
Technik carries a median of $31,888 and a wide typical band, $27,900 all the way up to $39,999. That top end is where the loaded, lower-kilometre examples live. Progressiv reads cheaper at a $30,399 median, and its range is tight: $29,650 to $32,995. Not much room to negotiate on a Progressiv, but also fewer surprises.
The read here is simple. If you want predictable pricing, Progressiv barely moves off its median and you know what you're paying. If you're chasing a specific spec or the lowest possible entry price, Technik gives you both ends of the market, so the deal is in the shopping, not the trim itself.
We've flagged 4 deals on this model year in the last 90 days. Not a flood, so when a well-priced one shows up, it's worth moving on before it's gone.
Price by trim
| Trim | Median price | Typical range |
|---|---|---|
| Technik | $31,888 | $27,900–$39,999 |
| Progressiv | $30,399 | $29,650–$32,995 |
Numbers reflect live listings across Canada over the last 90 days, filtered for outliers. Data as of . Prices in CAD.