The median 2011 Audi S4 in the Canadian market sits at $11,999. That's your anchor. Most cars fall between $10,450 and $15,000, which is a fairly wide typical range for a car at this age, so where a specific listing lands inside that band tells you a lot about its condition and history.
The other number that matters here is mileage. The median car has 192,000 km on it. At that odometer reading, you're squarely in high-kilometre territory for a performance Audi, so the median price already bakes that in. A car priced near the $10,450 floor is probably right around or above that mileage. Something pushing toward $15,000 is likely cleaner, lower-km, or better documented.
What to actually pay
If a seller is asking well above $15,000, they're asking you to pay a premium the broader market isn't supporting for this year. Below $10,450 is worth a look, but check why it's cheap before you get excited. On a car with this median mileage, service records do more to justify the price than the sticker does.
We flagged 5 deals on this model year in the last 90 days. That's a steady trickle, not a flood, so when a genuinely priced one shows up it's worth moving on. Use the $11,999 median as your baseline and negotiate from the condition of the specific car in front of you.
Numbers reflect live listings across Canada over the last 90 days, filtered for outliers. Data as of . Prices in CAD.