The 2020 Audi S4 sits at a median of $34,225 in the Canadian market right now. That's your anchor. If a listing is asking well above it, the seller needs a reason: lower kilometres, a loaded spec, or a clean history that backs the number.
Most of these land between $30,734 and $39,958. Anything under $30k gets my attention, and anything near $40k should come with real justification. The median car has about 102,294 km on it, so treat that as the normal wear level. A 2020 S4 with 70,000 km is genuinely low for its age. One pushing 140,000 is on the high end and should price like it.
What to actually pay
The typical range is roughly a $9,000 spread, which is a fair bit of room. Use it. Start your read at the median, then move up or down based on where the odometer falls against that 102,294 km midpoint. Below the median on both price and kilometres is the clean win.
We've flagged 2 deals on this model year in the last 90 days, so priced-right cars do surface. They just don't sit around. Knowing the $34,225 median means you can spot one the day it lists instead of second-guessing it for a week.
Numbers reflect live listings across Canada over the last 90 days, filtered for outliers. Data as of . Prices in CAD.