The 2018 Ford Focus sits at a median of $11,900 across the Canadian market. Most listings land between $10,745 and $14,939, so anything under about $10,700 is either a high-mileage car or a genuinely sharp price worth a closer look. The median car has 110,203 km on it, which is a useful yardstick when you're sizing up whether a specific listing is priced fairly.
Mileage barely moves the needle here. Every extra 10,000 km on the clock knocks roughly $191 off the asking price. Put that in perspective: a car with 150,000 km instead of 110,000 is only about $760 cheaper on paper. So chasing the lowest-odometer example on offer rarely saves you real money on this model year. Condition, trim, and service history will swing the price far more than the number on the dash.
How the trims stack up
The trim you pick is where the money actually goes. The base SE runs a $10,995 median and the SEL isn't far off at $11,000, both anchoring the affordable end. Step up to the Titanium and you're at $12,738, with a tight typical range of $11,845 to $12,995, so there's not much haggling room on those.
The ST is the outlier. It commands an $18,998 median, roughly $8,000 over a base SE, and tops out near $19,995. That's the performance premium at work. If you don't specifically want the ST, the SE and SEL are the value plays and cover most of what this car does day to day.
One more signal worth knowing: we've flagged 14 deals on the 2018 Focus in the last 90 days. Priced sensibly against that $11,900 median and the trim spread above, you've got a solid read on what to pay and where the good buys tend to show up.
Price by trim
| Trim | Median price | Typical range |
|---|---|---|
| ST | $18,998 | $14,879–$19,995 |
| Titanium | $12,738 | $11,845–$12,995 |
| Sel | $11,000 | $9,844–$14,861 |
| SE | $10,995 | $10,500–$11,900 |
Numbers reflect live listings across Canada over the last 90 days, filtered for outliers. Data as of . Prices in CAD.