The 2023 Audi A4 sits at a median of $33,995 in the Canadian market right now. Most cars land between $29,912 and $39,367, so anything under $30K is worth a hard look and anything near $39K needs the trim and condition to back it up. That $9K spread is mostly trim and mileage talking.
Median odometer reading is about 75,000 km, which is where you should expect the median price to hold. Below that, you're paying up. Above it, you should be paying less.
What mileage does to the price
Every extra 10,000 km knocks roughly $1,145 off the asking price. So a car with 105,000 km, 30,000 past the median, should run about $3,400 cheaper than one sitting right at 75K, all else equal. Use that as your sanity check when a low-mileage car looks suspiciously cheap or a high-mileage one looks proud.
The trims separate cleanly. Komfort is the value play at a $29,888 median, typically $26,495 to $32,798. Progressiv steps up to $37,979, and Technik tops out at $40,600 with a tight range of $38,172 to $41,743, so there isn't much haggling room on those. If you don't need the extra kit, Komfort saves you roughly $8K to $11K over the higher trims.
One more data point: 21 deals on this model year got flagged over the last 90 days. Priced-right examples are moving, so knowing your number before you walk in matters.
Price by trim
| Trim | Median price | Typical range |
|---|---|---|
| Technik | $40,600 | $38,172–$41,743 |
| Progressiv | $37,979 | $34,498–$42,395 |
| Komfort | $29,888 | $26,495–$32,798 |
Numbers reflect live listings across Canada over the last 90 days, filtered for outliers. Data as of . Prices in CAD.