The median 2024 Audi S5 in the Canadian market sits at $58,288. Most of what's listed falls between $53,652 and $62,442, so that roughly $8,800 spread is your real negotiating window. Land below the median and you're doing well. Push past $62K and you'd better be looking at a low-kilometre car with the right trim.
Median mileage on these is 36,363 km, which is light for a 2024. That matters because kilometres cost you here. Every 10,000 km knocks about $2,541 off the price. A car sitting at 60,000 km instead of 36,000 should run you roughly $6,000 less, all else equal. Use that math when a seller's price and odometer don't line up.
How the trims stack up
The Technik is the pricey one, with a median of $62,942 and a typical range of $59,388 to $64,470. The Progressiv comes in a good deal cheaper at $56,159, and its range runs $50,436 to $58,440. That's close to a $6,800 gap at the median between the two.
If your budget is the deciding factor, the Progressiv is the value play. Its whole typical range sits under the Technik's median, so you're getting the same 2024 S5 for less money. Go Technik only if the added kit is something you actually want, not just because it's the flashier badge on the window sticker.
One more read on the market: we flagged 5 deals on this model year over the last 90 days. That tells you cars priced meaningfully below the curve do surface, so it's worth waiting for one rather than paying the median on the first S5 you see.
Price by trim
| Trim | Median price | Typical range |
|---|---|---|
| Technik | $62,942 | $59,388–$64,470 |
| Progressiv | $56,159 | $50,436–$58,440 |
Numbers reflect live listings across Canada over the last 90 days, filtered for outliers. Data as of . Prices in CAD.