The 2017 Audi S5 sits at a median of $27,384 in the Canadian market right now. That's your anchor. If a car is priced near that number and it's in decent shape with roughly average kilometres, you're paying a fair rate, no more.
Most listings land between $25,250 and $29,692. Think of that band as normal territory. Anything inside it is defensible, and where a car falls within it usually comes down to condition, colour, service history, and how many kilometres are on the clock.
What to make of the price you're seeing
The typical S5 here shows about 92,500 km. Use that as your yardstick. A car well under that mileage but still priced in the mid-$20s is worth a closer look, and one over it hovering near the $29,692 top of the range deserves a harder negotiation.
A price below $25,250 isn't automatically a steal. Below-band pricing tends to signal something, whether it's high kilometres, a spotty history, or a seller who wants out quickly. Below-band is worth chasing, but read the details before you get excited.
We've flagged 3 deals on this model year in the last 90 days. Not a flood, so if a genuinely well-priced example shows up, it won't sit forever. Know your number before you start looking and you'll spot the right one when it lands.
Numbers reflect live listings across Canada over the last 90 days, filtered for outliers. Data as of . Prices in CAD.