The median 2024 Ford Bronco in the Canadian market sits at $50,000. Most listings land between $46,995 and $56,981, so if you're being quoted inside that band, you're paying about what everyone else is. Above $57k, you're either looking at a higher trim or you should be asking why.
Mileage on these is still low. The typical example shows around 33,500 km, which is barely broken in for a truck built to get muddy. That youth is part of why the spread stays fairly tight around the median.
How mileage and trim change the number
Every extra 10,000 km knocks roughly $1,927 off the asking price. So a Bronco with 60,000 km should run about $5,000 under an otherwise identical one near the 33,500 km mark. Handy math when you're weighing a cheaper, higher-km truck against a pricier low-km one. The kilometres aren't costing you much per unit, which means a well-kept high-mileage example can be the smarter buy.
Trim is where the real money moves. The Big Bend anchors the bottom at a $46,888 median, with Black Diamond close behind at $49,994. If you want the Bronco look without the premium, those two are the value plays. Step up to Outer Banks ($55,000) or Badlands ($59,534) and you're paying for creature comforts and off-road hardware respectively.
Then the jump gets steep. Wildtrak medians at $66,995, and the Raptor lives in its own zip code at $96,705, with a tight range of $95,772 to $99,080. That's nearly double the base Bronco. Worth it if you specifically want what the Raptor brings, but nobody stumbles into that price by accident.
One more signal worth knowing: we flagged 36 deals on this model year over the last 90 days. Broncos do come down to fair pricing in Canada if you're patient and know your target trim.
Price by trim
| Trim | Median price | Typical range |
|---|---|---|
| Raptor | $96,705 | $95,772–$99,080 |
| Wildtrak | $66,995 | $66,444–$67,995 |
| Badlands | $59,534 | $57,248–$63,496 |
| Outer Banks | $55,000 | $53,338–$58,107 |
| Black Diamond | $49,994 | $46,971–$51,224 |
| Big Bend | $46,888 | $45,366–$47,899 |
Numbers reflect live listings across Canada over the last 90 days, filtered for outliers. Data as of . Prices in CAD.