The median 2023 Ford Bronco in the Canadian market runs $51,872. Most sit between $47,888 and $55,994, so if a listing lands inside that band you're paying a normal price. Above $56,000 you're paying for a specific trim or unusually low mileage. Below $48,000 is where the value plays hide.
Median mileage on these is 44,016 km, which is worth keeping in mind when you read an asking price. A Bronco with 20,000 km should carry a premium over that midpoint, and one pushing 70,000 km should come in under it. Use the median as your anchor.
How mileage and trim move the number
Every extra 10,000 km knocks about $697 off. So the gap between a 25,000 km truck and a 65,000 km truck is roughly $2,800 in price, all else equal. That's real money but not dramatic, which tells you buyers here aren't punishing higher-km Broncos too hard. Don't overpay to shave off kilometres that only cost a few hundred dollars each.
Trim is the bigger lever. The Wildtrak sits at the top with a $56,990 median and a tight range of $55,984 to $58,918, so there's little room to negotiate on that one. The Badlands lands at $52,995 and the Outer Banks at $49,992. Black Diamond comes in at $48,888.
The Big Bend is the clear value pick at a $43,244 median, nearly $14,000 under the Wildtrak. Its range runs from $39,595 to $47,222, wide enough that a patient buyer can land near the bottom. If you don't need the Wildtrak's kit, the Big Bend does the same core job for a lot less.
One more signal: we flagged 34 deals on this year over the last 90 days. That's a steady flow, so listings that read below the typical range are worth a fast look before they move.
Price by trim
| Trim | Median price | Typical range |
|---|---|---|
| Wildtrak | $56,990 | $55,984–$58,918 |
| Badlands | $52,995 | $49,992–$56,621 |
| Outer Banks | $49,992 | $47,995–$51,900 |
| Black Diamond | $48,888 | $46,993–$49,395 |
| Big Bend | $43,244 | $39,595–$47,222 |
Numbers reflect live listings across Canada over the last 90 days, filtered for outliers. Data as of . Prices in CAD.